Monday, December 1, 2008

Are you building residual income with your jewelry biz?

If you are just starting selling your handmade jewelry, you may not have thought about creating residual income yet. The idea of creating residual income is one of those if I knew then what I know now, I would have done this years ago, kinda things. That is one of the great things about this blog. I can share with you what I have learned over the years and you can get a better start than I did.

If you are relying only on the sales of your finished jewelry, how can you keep earning when you can't work? You can't. To keep money coming in, you have to keep creating new pieces of jewelry and selling them. You need to add multiple streams of income to your handcrafted jewelry business. These streams need to be able to earn money everyday no matter what.

How do you add more streams of income to your handmade jewelry business?

Start a blog. If you have a business you should have a blog. A blog allows you to connect with customers. It will help drive traffic to your store and let customers get to know you. Your blog is a great place to talk about your jewelry, how you make, what supplies you use, and so on. You can promote your newsletter, craft fairs, sales, contests, and new finished pieces. The best thing is your blog can earn you money through ads and affiliate marketing. Adding jewelry related affiliate marketing (like you see on this blog) will give you a stream of residual income. This is a stream that you set and forget.

Create jewelry tutorials. That's right, share what you know and get paid for it. You create the tutorial once, and it will earn your money over and over again. Your tutorials can be sold individually or grouped together and sold as ebooks.

Building income this way does take time. You won't earn thousands or even hundreds right away. However, it does add up and can grow to larger amounts over time. This is why is it so important to get started right away.

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