If you have been thinking of selling your handmade jewelry, chances are you have also checked out etsy.com. Etsy.com is a very popular site for sellers and shoppers. They also offer a lot of great information to help new sellers get started using their site. Today instead of repeating tips on how to make sells on etsy,I thought I would share with you some of things not to do(this works on other sites too).
Don't use good photos. That is right, post blurry, dark, far away photos, that don't show any detail. Don't use all the available photo slots. Customers can use their imagination and see your jewelry as beautiful as it really is, even if they are not sure what they are looking at.
Don't explain what is is made out of. Assume all customers are as knowledgeable about beads, stones, and such as you are. Don't tell them the measurements either. They don't really care if the focal bead is the size of a pea or their fist. Why bother with any description at all? The picture does all the selling, right?
Don't tell them about what inspired you to make it. Instead tell them about how your dog jumped in your lap spilling all your beads and these where the only ones you could find. Or about how your baby spit up all over your packaging. Customers are truly interested in every detail of your personal life and that is why they buy your jewelry.
Ok, this post was made in fun, but I hope it gets you thinking about what you are doing when you list things for sale. Selling online is harder than selling in person. You want to make your customers feel like they have some connection with you. Let your personality and big smile come through in your listings, while keeping it professional.
If you have some tips on what not to do please share them with us!
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